I was doing theater and needed a steady source of income to meet my expenses. One day, I was sitting at my uncle's place and discussing the options available, when he suggested me to meet the CEO of an advertising agency, known to him. Not too keen, I went just for the heck of it. I waited for almost half an hour at the reception before I was called in. The CEO looked at my CV and asked, "So, what understanding you have got about advertising?" With utmost honesty, I said, "nothing sir." He took a deep breath and again asked "Ok, and what do you want to do in advertising?" A few days ago, I had read the word 'visualizer' in a recruitment advertisement that appeared in an English paper. Being a daydreamer, I immediately replied "Visualizing sir". Very smartly, he threw another question at me. "Do you know how to run a computer?" This time also, my answer was negative. Without losing his patience, he clarified that to become a visualizer, I needed to be computer savvy and have a degree in fine arts. He led me inside the creative section and explained its operation. I tried to understand as much as possible. We went back to his cabin. He thought for a while and then inquired, "can you write? I said," I can attempt. "He briefed me on a popular biscuit brand that was being handled by his agency and ordered me to write whatever I felt like writing. was given an hour's time to pen down my ideas. Being a Commerce graduate, I possessed no formal training in copywriting, but my theater experience came in handy. I wrote a few TVCs and slogans for the brand. He read those, thought something and asked me to come back after two days. I left his office and after two days, I went there again. The CEO gladly told me that I was being appointed as a trainee copywriter. As I had enjoyed writing scripts and slogans during the maiden encounter, I was glad to be a component of the creative team. Soon, my advertisements and radio spots started getting published / aired and copywriting became my passion and a full time profession. And after so many years, it still is ... my advertisements and radio spots started getting published / aired and copywriting became my passion and a full time profession. And after so many years, it still is ... my advertisements and radio spots started getting published / aired and copywriting became my passion and a full time profession. And after so many years, it still is ...
